How to Celebrate
Louie Louie Day

Louie Louie Day Home

A Brief History of Louie Louie

For Individuals:
  • Call your local radio stations and request that they play Louie Louie.  Let them know that April 11 is Louie Louie Day!
  • Blog about Louie Louie Day.  Help spread the word by linking to
  • Record your own version of Louie Louie.* 
  • Organize a local event.  Maybe a Louie Louie parade, or a Louie Louie karaoke contest at a local bar.  Be creative! The more unique the better.  Be sure to make a video or audio recording of your event.*
  • Take action on one or more of the LLAMAS campaigns.
  • Write to the major greeting card vendors (Hallmark, American Greetings, and others) and request that they create Louie Louie Day cards.# 

* Send a copy of your recording to LLAMAS and we'll post it on our website!
# Interestingly, the annual international greeting card awards are called the LOUIE Awards.  Wouldn't it be cool if a Louie Louie Day card won a LOUIE Award!

For Radio Stations:

  • “Louie Louie” Tribute – Play as many versions as time allows. Versions exist in virtually all musical categories – pop, hard rock, soft rock, punk, rap, R&B, jazz, folk and more. Check the discographies on the reference materials sheet or contact your local LLAMAS representative for suggestions.
  • “Louie Louie” Trivia – Questions and prizes for listeners
  • Worst version ever – Play several versions and let listeners vote or submit versions
  • Favorite version – Ask listeners to nominate and vote for their favorites
  • Six degrees of “Louie Louie” – Individuals or groups from local area with a “Louie Louie” connection

For the Press:

  • Article on “Louie Louie” history, dates and factoids
  • Article on the ongoing influence of “Louie Louie” on contemporary music.
  • Interviews – Talk to key individuals involved with “Louie Louie” from the beginning.
  • Article on the refusal of the Guinness Book of World Records to divulge criteria for citing the Beatles’ “Yesterday” as the most recorded song vs. “Louie Louie.” LLAMAS has made multiple requests for consideration of “Louie Louie” in the “most recorded song” category but has received no response from Guinness. LLAMAS has also requested a list and description of criteria for the current record holder, “Yesterday.”

Last Updated 10 February 2008
Copyright 2004-2007  LLAMAS